When it comes to bringing in leads, you want to be consistent and effective.
You want to confidently go to board and leadership meetings with a pipeline full of qualified leads.
In order to do that though, you need to know exactly how to find your ideal client and how to add scale to that process.
The problem is you feel like you’re doing all the right things, but the results aren’t there and you’re overwhelmed and frustrated.
Bottom-line, you’re here because you’re looking for a consistent, predictable, and effective way to get in front of more prospects instead of continuing down the ever-expanding path of marketing tactics.
So, let’s clarify.
Tactics and strategy are NOT the same thing.
Ads, emails, and social posts are NOT strategies. Those are tactics. Without a strategy, none of those tactics will create lift.
So, what’s a strategy?
Strategy aligns directly with your objectives, defines your marketing approach, and is focused on the future.
Here’s the makeover part.
Answer these two strategy questions.
- How will we grow our market share with the funds we have available?
- What milestones will we need to achieve in 6 months? 1 year? 3 years?
Then, list out all of the tactics. Everything.
Refer back to the strategy and remove any tactics that aren’t aligned with the strategy. Poof. Cross those off the list. You’re not doing those any more.
Now, you are freed up to do the tactics that actually matter.
How many under performing tactics can you cross off your list?