Looking at some forecasts for 2023 and what’s on the radar regarding marketing. 👁️
Are billboards back? 👁️
There was a time in my career when I bought billboards for my company. 🎯
Some of those billboards ranged from a couple thousand a month, and one was up to $17,000 a month. 💰💰💰
But here’s what’s happening and why old-school marketing like billboards are back on business owners’ minds. ☝️
For the last decade or so, businesses have really loved digital marketing because of the ability to attribute and track where traffic and conversions are coming from and, in turn, invest more in those platforms. 👈
Billboards and postcards like direct mail do not have great traffic, but people are no longer following the regular old buyer journey. 🙅 ♀️
Looking at some forecasts for 2023 and what’s on the radar regarding marketing. 👁️
Are billboards back? 👁️
There was a time in my career when I bought billboards for my company. 🎯
Some of those billboards ranged from a couple thousand a month, and one was up to $17,000 a month. 💰💰💰
But here’s what’s happening and why old-school marketing like billboards are back on business owners’ minds. ☝️
For the last decade or so, businesses have really loved digital marketing because of the ability to attribute and track where traffic and conversions are coming from and, in turn, invest more in those platforms. 👈
Billboards and postcards like direct mail do not have great traffic, but people are no longer following the regular old buyer journey. 🙅 ♀️
Check out part two in the next blog… 🫶
Or, learn more on my LinkedIn page today.