Industry News

Are Billboards Back? Part 2

Are Billboards Back? Part 2

Alright, now might be the time that billboards and direct mail postcards make their way back to the mainstream, so here’s how to track it. 🛤️ Or, I guess I should say, here’s how I used to track it when I bought billboards for a company 15 years ago. 👴 I had calendars...

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Are Billboards Back? Part 1

Are Billboards Back? Part 1

Looking at some forecasts for 2023 and what’s on the radar regarding marketing. 👁️ Are billboards back? 👁️ There was a time in my career when I bought billboards for my company. 🎯 Some of those billboards ranged from a couple thousand a month, and one was up to...

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Is the Five Minute Lead Response Actually True?

Is the Five Minute Lead Response Actually True?

How many times have you filled out a form online, and the response was, “Thanks! We will get back to you shortly.” 🙈 And if you’re like me, I ask, “When? What’s shortly? When are you getting back to me?” 😡 A Harvard Study review put out a study called a short life of...

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Why coaching courses don’t work

Why coaching courses don’t work

I’m all for learning and growing. It’s honestly one of my favorite things to do, but always in hindsight. 📚 I have noticed this trend in the online business world, where business owners constantly feel like they need to learn more more more. They always need to buy...

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Consistency beats strategy. How?

Consistency beats strategy. How?

Here’s some data that I thought was really interesting that might change how you go about getting clients. 📊 If you have a 9 out of 10 client-getting strategy, but you’re only consistent with that 1 out of 10 times, You have a 9% chance of success. 👎 On the other...

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How to use the Mere Exposure Effect

How to use the Mere Exposure Effect

We like things that we are familiar with. 🧸 It’s called the mere exposure effect. 🪞 So, the next time you are reaching out to a new contact with an email, an ask, or a new pitch, think about how you can use other brands and companies that person is probably familiar...

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How do You Fight Zero-Click Behavior?

How do You Fight Zero-Click Behavior?

How do you fight zero-click behavior? 🤔 Here’s the thing. Google wants users to stay on their search engine. Social platforms want users to stay on their social platforms. They don’t want them to click off. 🛑 Google and social platforms basically prioritize content...

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Right Tasks Vs. More Tasks

Right Tasks Vs. More Tasks

There’s something about running this business that has taught me more about life in one container than any of the other containers I operate on a day-to-day basis, and I thought I would share those mindset shifts or refrains with you. 💓 Mainly because I now see and...

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How to Follow Up Without Sounding Desperate

How to Follow Up Without Sounding Desperate

The gold is in the follow-ups! 💛 Meaning many business deals are left on the table just because the provider or the vendor didn’t follow up with the prospect. 😔 Many times that happens because of self-sabotage. 👈 The vendor or provider thinks that the person isn’t...

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Meet Buff Boy

Meet Buff Boy

Happy New Year! 🎉 With the New Year still fresh, I thought I would send you a simple reminder as we embark on a new year. 👈 🌟 No one prepared you for what you’re gonna go through. 🌟 There was no way you could have been prepared. 🌟 And you still handled it with grace,...

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