Industry News

Are you making this LinkedIn mistake?

Are you making this LinkedIn mistake?

I’ve had this happen to me all too often. It’s my number one pet peeve that I wish everyone would stop doing right now. If they did, they might actually make some sales... Sales person: Hi,👋 we have a lot in common and I’d love to connect.  Prospect: Looks...

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The #1 ☝️ reason why agencies fail

The #1 ☝️ reason why agencies fail

If you’ve ever worked with clients, I bet you’ve heard this 👇 more than once…. 📱 Business Owner: This project is our number one priority.  😀 Marketing Agency: Got it. I’m on it right now.  📱 Business Owner: Great. I’m going to need more of a sense of urgency on this. ...

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I’m sorry!

I have to admit... There’s something I’ve stopped apologizing for and I encourage you to do the same. I’ve stopped apologizing when my kids pop into my meetings. Don’t get me wrong, I’m all about being a professional, but gone are the days when you could keep your...

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Productivity hack for business owners

Productivity hack for business owners

Today I woke up and felt overwhelmed. So much to do and so little time.  Here's my quick fix. 🥗 Eat your veggies first.  Veggies are tasks that you know you need to complete because they’ll keep your business healthy and you'll be stressed until you get those off your...

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Open if you hate energy vampires 🧛

Open if you hate energy vampires 🧛

Good morning! You know those moments where the world seems to crack open and you never see things the same way again? 🤯 Mine happened when an energy vampire, I mean, old client emailed and it changed the way I view tough clients and brought peace.....which was not...

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Marketing Agencies are Dying and For Good Reason

Marketing Agencies are Dying and For Good Reason

Marketing agencies are dying, and for good reason.  Marketing used to be a skill left to the Don Draper’s on the world.  It was a game that just well funded elite enterprises could play. But, things changed. Now, the barrier to entry for marketing campaigns is low. ...

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3 Things to Get Right Before Building Your Dream Business

3 Things to Get Right Before Building Your Dream Business

Marketing can be a money pit. Facebook, LinkedIn, and Google take this fact straight to the bank. Without the right tools, you have to work harder and spend more money. It’s a struggle and it shouldn’t be. Maybe you’re still figuring out how to present yourself for...

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The Marketing Math Formula that’s Missing

The Marketing Math Formula that’s Missing

The math doesn’t work. Sometimes marketing is just that simple.  The client wanted the campaign to generate a million dollars.  The client wanted to spend $1500 on the service provided and $500 in ads.  Let’s play this out.  The client is $2000 in on marketing...

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5 Minute Marketing Makeover

5 Minute Marketing Makeover

When it comes to bringing in leads, you want to be consistent and effective. You want to confidently go to board and leadership meetings with a pipeline full of qualified leads. In order to do that though, you need to know exactly how to find your ideal client and how...

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