Industry News

Digital Marketing: The Rules of Modern Marketing

Digital Marketing: The Rules of Modern Marketing

It’s time to de-program yourself from that absurd rock-star-ninja mindset. The inspirational quotes on these fun and liberating printable mini-poster PDFs offer wisdom, motivation, and a reminder that speaking to people on their level always wins over lobbing...

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Graphic Design: Why Graphics Miss the Mark

Graphic Design: Why Graphics Miss the Mark

Do you find that your business’ graphic designs often miss the mark?  Nobody is born knowing how to request work from a designer, nor should we have to be! Prevent re-dos and avoid confusing, unproductive conversations with this single-page form.   Using a graphic...

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Strategy Audit: Why Sales Campaigns Fail

Strategy Audit: Why Sales Campaigns Fail

Stop hoping that if you produce enough thrown-together campaigns that look good enough the leads will pick up eventually.  It just doesn’t work like that. Every business decision is made by an individual. You have to offer authenticity and messages that resonate with...

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Cleanse Energy Vampires 🧛 from Your Home Office

Cleanse Energy Vampires 🧛 from Your Home Office

Energy that is harsh and jarring gathers in your work area through your thoughts, what’s on your screen, what’s in your emails, and even the energy of the phone calls that come in. I’ve been there. Drinking my coffee, focused, creative, and ready for the day. I check...

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Social Selling: 💵 You’re Throwing Money Away 💵

Social Selling: 💵 You’re Throwing Money Away 💵

“Half my marketing doesn't work. I just don't know which half.” It’s an old saying that’s still true today. It’s true because businesses are non-stop pitching prospects and it’s true because prospects will scroll right past your sales pitch. When people are in their...

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Marketing Myths CROs Should Leave Behind Ditch Lazy Linking

Marketing Myths CROs Should Leave Behind Ditch Lazy Linking

Your prospects are leaving Stop sending canned messages. It does not work, but on top of that, you start to lose credibility with your audience and you lose what could have been meaningful prospects. I get it. Automation makes outreach scalable. That is true. I’m a...

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Sales Strategies: My Biggest Negotiation Fail

Sales Strategies: My Biggest Negotiation Fail

“I’ll take less.” That was my closing statement in one of my first business negotiations. And, the worst part was that it was true. If you’re failing to negotiate for yourself [and win] it’s costing you more than you might know. Positioning yourself as the authority...

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Your CPL Is Too High

Your CPL Is Too High

Your CPL  is too high. ✋ In fact, if you’re like most of our prospects, it’s at least 3x too high. ✋✋✋ You’re literally losing money with every lead you bring in. 💰 And, why has your internal marketing team never told you this? 🤔 They don’t know it. Even with good...

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