If you’re not using a LinkedIn DM strategy as part of your sales efforts, then it’s costing you qualified leads.
When it comes to bringing in leads, I know you want to be consistent and effective.
You want to confidently go to board and leadership meetings with a pipeline full of qualified leads.
In order to do that though, you need to know exactly how to find your ideal customer and how to add scale to that process.
I understand how overwhelming and intimidating lead gen can be, which is why I’m happy to tell you how I built a high conversion DM strategy on LinkedIn.
This is exactly how I book about 2 sales calls with my ICP [ideal customer profile] each day.
And it is part of how my clients now confidently go to board and leadership meetings with a pipeline full of qualified leads.
Use LinkedIn Sales Navigator to find your total addressable market based on everything that matters to you: geography, job title, industry, company size, and keywords.
Take the link to those search results and upload it into a LinkedIn Automation Tool. I use TheLeadPilots.com.
Draft messaging that offers high-value, irresistible content for you prospect.
For example, I’ve just created a video outlining how we booked 2491 sales calls for a business services client. The average deal size $2,700. These leads are worth $6,725,700 in pipeline value. I break down how we got the first 100 leads, the platform that is highest converting, and how to attribute leads by source. I thought you may find it helpful given we’ve been connected for awhile. Should I send the link your way?
Boom. Yes, I want that.
Launch the messaging campaign.
Have a human on your team follow up with the video link and authentic replies. Nothing canned. Nothing automated.
Drop a unicorn emoji here on LinkedIn if you’d like to know more about DM strategies.