Marketing agencies are dying, and for good reason.
Marketing used to be a skill left to the Don Draper’s on the world.
It was a game that just well funded elite enterprises could play.
But, things changed.
Now, the barrier to entry for marketing campaigns is low.
It used to cost $50K to buy some radio spots. Now $500 on LinkedIn ads can generate booked sales calls.
On top of that, everyone has a camera and video capability in their pocket. Candid, casual, not overly produced content is the norm.
Agencies are still great when you need a specialized skill to help you scale up, but agencies aren’t great when you need day-to-day tactical implementation.
Here’s the thing. No matter how big or how small your company is, marketing is essential.
For most organizations, it makes sense to have an internal person or team who has a good command of position in the space and what the next few months are going to look like in terms of campaigns, content creation, and campaign deployment–all of the tactical elements.
Having a full internal marketing team means that all of their time and energy revolves around your business only.
You get to hand-pick an entire team whose skill set is exactly what you need so that if required it can be stacked in particular areas that will benefit your business most.
But here’s the disclaimer warning.
If you go this route of having an internal marketing person or team, there’s 1 pitfall to avoid.
Agencies spent quite a lot of time educating themselves on process, tech stacks, and effective strategies.
Your internal marketing person will need similar training to be effective and competitive.
Do you have an internal marketing team or do you outsource to an agency?