Help me help you
Business owner: Exactly. I want to go out there and just break the internet. And, if we could have this ready by tomorrow by noon, that’d be great.
Marketing Agency: Gotcha. What brand assets and style guidelines do you have?
Business owner: Just work from the logo.
Marketing Agency: You just have a logo?
Business: I’ll know what I want when I see it. Just do it quick and dirty. Send over all of the ideas.
Marketing Agency [Shaking head].
Business Owner: Don’t spend any time on it or anything but would you do up the finished layouts so that I can see the idea in all of the online layouts? But don’t bill me.
Marketing Agency: [Annoyed]
Business Owner: I don’t want to be billed, I just want to see it. This project is our number 1 priority.
Next day:
Marketing Agency: Alright, the mock up is ready for you. Is it approved?
Business owner: Well, the copy seems to be in Latin. Maybe that’s Italian or Spanish.
Marketing Agency: [Stunned face]
Business Owner: My intern could have done it better. Let’s go another round. Due by EOB today. For free.
Marketing Agency: Sure. I’d like to go through the materials so we can get your feedback to learn what you like and what you don’t.
Business owner: No. [deadpan face. Staring at the agency. Takes a sip of coffee]
How do you test and prove a campaign? Drop a comment below on this post on LinkedIn.