Your CPL is too high. ✋
In fact, if you’re like most of our prospects, it’s at least 3x too high. ✋✋✋
You’re literally losing money with every lead you bring in. 💰
And, why has your internal marketing team never told you this? 🤔
They don’t know it.
Even with good intentions, there are three main reasons that the marketing department doesn’t know the CPL.
👉 Expertise:
👉 Accountability:
👉 Process:
Tracking CPL requires set up and most companies with internal marketing departments simply never get to it.
I know this because CROs come to us looking for a bigger impact.
With just Google ads, social ads, and an email campaign, we decreased our clients’ CPL from $389 to $71 in less than 12 months. 🤯
Using only emojis, tell me do you track ROI? 👂