Run lucrative marketing systems with less investment
Accelerated Training and Support for Digital Lead-Generation
Run lucrative marketing systems with less investment
Accelerated Training and Support for Digital Lead-Generation
People don’t know what they don’t know!!
Not the Marketing Girl will support your marketing department’s evolution from a branded façade to a beacon for new clients.
You need expert help if your marketing department’s efforts are underwhelming and enthusiasm is low. Too often good ideas get sent to pasture while not-so-good ideas are hammered at away tirelessly.
If NOT the Marketing Girl, who?
Your company will gain public authority in your field. They influence the market not as a talking head but a source of knowledge who is by nature a lightning rod for leads. Yes, it works for guys, too.
Your company will replace activities that once had them spinning your wheels in service of your brand with strategic yet authentic no-pitch selling that builds credibility. Participants learn how to churn out content that fosters trust. This positions marketing to generate and hand off a steady inflow of qualified leads.
No-pitch thought leadership is how the most successful B2B marketing teams are doing it. Your business can enter the thought leader-sphere in just four short months.
This program is a time-tested course of action that leaves participants in charge of an agency-quality marketing system.
Not the Marketing Girl follows a plan that delivers big results in only a few hours’ a week.
Monday a new assignment comes. These take around 90 minutes to complete.
Wednesdays there’s personalized feedback and suggestions to implement.
Wednesdays there’s personalized feedback and suggestions to implement.
Friday wraps up the weekly module with the finalization of the milestone and review of lessons-learned.
Each month of the course focuses on a distinct pillar of the system:
- Strategy + Viral Ideation
- Process Building + Analytics Set Up
- Activation
- On-going Support
Get Leads Without Cold Pitching
The first half of the course is content strategy and process-making.
Strategy + Viral Ideation
A successful digital marketing operation is founded on an authentic well planned out message strategy that resonates with your target market.
So many B2B content creators are well-meaning but what they’re putting out there misses the mark:
- Pitching rather than educating and offering value
- Using the wrong platform for the industry
- Creating in the wrong style for the platform
With Not The Marketing Girl, your marketing department will distinguish trite filler content from ideas that will produce results. They will understand and – teach the rest of the team – how to communicate with potential leads in a meaningful way.
An inexperienced B2B content marketer is unlikely to choose just the right tactic for their situation and plug in the right messages. Not the Marketing Girl delivers these exact experiences to get your junior marketing associates thinking like seasoned vets.
Don’t gamble with your company’s market presence when such a direct solution is available.
| Week # | Module | Outcome |
|---|---|---|
| 1 | Clean Your Closet Method of Growth | Pipeline analysis + file organization |
| 2 | Marketing Myths that Steal Your Thunder | Study analytics + ID the competition |
| 3 | Lord of the Flies Formula for Making Viral Content | Convey brand value + brainstorm viral ideas |
| 4 | The Miscalculations of Marketing Girls | Client journey Executive Analytics Dashboard |
| Week #1 | |
|---|---|
| Module | Outcome |
| Clean Your Closet Method of Growth | Pipeline analysis + file organization |
| Week #2 | |
|---|---|
| Module | Outcome |
| Marketing Myths that Steal Your Thunder | Study analytics + ID the competition |
| Week #3 | |
|---|---|
| Module | Outcome |
| Lord of the Flies Formula for Making Viral Content | Convey brand value + brainstorm viral ideas |
| Week #4 | |
|---|---|
| Module | Outcome |
| The Miscalculations of Marketing Girls | Client journey Executive Analytics Dashboard |
Process Building and Analytics Set-up
I know this sounds counter-intuitive but your marketing department might be working TOO hard. This system is founded on “work smarter not harder.”
Not the Marketing Girl includes methods to repurpose existing content into other formats. With a fresh perspective, your digital marketing team can breathe new life into that old flopped content, rescuing some investments you thought were lost. We can even examine and re-launch past campaigns as an add-on.
Before the posting begins, the team needs workflows to stay on task with new content and measure key factors. With all the reports and shared workspaces available how is this still an issue? Good processes don’t create themselves, it takes experience.
Everyone knows you’re supposed to track analytics in order to continually improve but it’s not possible to figure out on your own HOW. Not the Marketing GIrl includes hands-on application of this critical and somewhat technical process.
Most of the info out there for planning and tracking comes from individual siloed tools. Not the Marketing Girl pulls all the right figures together efficiently and stops your staff from setting up labor-intensive redundant tracking procedures.
With Not the Marketing Girl your marketing team will get an effective system they stick with and gain the skills to maintain, improve, and expand it.
People who complete Not the Marketing Girl training are confident they’re focusing on the right numbers.
| Week # | Activity | Outcome |
|---|---|---|
| 5 | The “Brangelina” Method for Marketing Operations | The only two tools you really need |
| 6 | Scale Your Squad | Teamwork Tactics |
| 7 | Roadmap to Simplify + Scale Sales | Google conversion events LinkedIn reporting |
| 8 | The Fairy Godmother’s Tech Stack You’re Missing | Integration Platforms |
| Week #5 | |
|---|---|
| Module | Outcome |
| The “Brangelina” Method for Marketing Operations | The only two tools you really need |
| Week #6 | |
|---|---|
| Module | Outcome |
| Scale Your Squad | Teamwork Tactics |
| Week #7 | |
|---|---|
| Module | Outcome |
| Roadmap to Simplify + Scale Sales | Google conversion events LinkedIn reporting |
| Week #8 | |
|---|---|
| Module | Outcome |
| The Fairy Godmother’s Tech Stack You’re Missing | Integration Platforms |
Not the Marketing Girl clients get an agency-quality marketing strategy, custom ROI calculating system, and 12 months of winning content ideas PLUS training to run it all like clockwork. This alone is worth the cost of the course!
Months three and four are all implementation and follow-through.
Activation
Month three your marketing lead along with the team roll out the fresh new content in the appropriate B2B spaces and watch the responses roll in. The quality thought-leading content will generate views and interaction on levels you thought impossible.
Properly prepared, the team will effectively and efficiently manage the wave of responses. Engagement will evolve into leads as your ideas take traction in the market.
| Week # | Activity | Outcome |
|---|---|---|
| 9 | The Top Gun Method to Attract Leads | Niche video Scripts |
| 10 | Five things to do before you start marketing | Produce videos |
| 11 | Moving from Frustration to Fast-Track | Pods, polls, + podcasts |
| 12 | The Difference that Makes all the Difference | Track progress + send a report |
| Week #9 | |
|---|---|
| Module | Outcome |
| The Top Gun Method to Attract Leads | Niche video Scripts |
| Week #10 | |
|---|---|
| Module | Outcome |
| Five things to do before you start marketing | Produce videos |
| Week #11 | |
|---|---|
| Module | Outcome |
| Moving from Frustration to Fast-Track | Pods, polls, + podcasts |
| Week #12 | |
|---|---|
| Module | Outcome |
| The Difference that Makes all the Difference | Track progress + send a report |
On-going Support
The final month of Not the Marketing Girl is more than just a time during which trainees can ask questions. This pillar is as important as the other three because it ensures everything will run smoothly, indefinitely.
During month four the trainee plans more content with the benefit of analytics from month three. This crucial module teaches how to mine reports for ways to improve.
Gathering insight from data is something you just can’t learn in a vacuum.
| Week # | Module | Outcome |
|---|---|---|
| 13 | The #1 Thing You Need for Predictable Revenue | Master the LinkedIn algorithm |
| 14 | Five things to do before you start marketing | Produce videos |
| 15 | Elevate Engagement | Get discovered with Creator mode |
| 16 | Finding and Fixing Your Biggest Bottlenecks | Optimize your funnel |
| Week #13 | |
|---|---|
| Module | Outcome |
| The #1 Thing You Need for Predictable Revenue | Master the LinkedIn algorithm |
| Week #14 | |
|---|---|
| Module | Outcome |
| Five things to do before you start marketing | Produce videos |
| Week #15 | |
|---|---|
| Module | Outcome |
| Elevate Engagement | Get discovered with Creator mode |
| Week #16 | |
|---|---|
| Module | Outcome |
| Finding and Fixing Your Biggest Bottlenecks | Optimize your funnel |
You’ll also get:
- Weekly 1-on-1 check ins with an expert working within their zone of genius
- An invitation to a monthly group coaching call
- Lifetime access to training materials in case you need a refresh or in case a new team member needs to be trained
This is when it’s critical to have someone to answer those questions even the brightest junior marketing pros just can’t Google:
- Are these good numbers?
- Should I keep doing this longer or pivot?
- Am I missing something?
Your marketing lead will take the wheel and drive the new presence with an invested expert sending them off with confidence.
Subscription info?
Ready to leverage the talent spinning their wheels in your marketing department?