Here’s some data that I thought was really interesting that might change how you go about getting clients. 📊 If you have a 9 out of 10 client-getting strategy, but you’re only consistent with that 1 out of 10 times, You have a 9% chance of success. 👎 On the other...

We like things that we are familiar with. 🧸 It’s called the mere exposure effect. 🪞 So, the next time you are reaching out to a new contact with an email, an ask, or a new pitch, think about how you can use other brands and companies that person is probably familiar...

How do you fight zero-click behavior? 🤔 Here’s the thing. Google wants users to stay on their search engine. Social platforms want users to stay on their social platforms. They don’t want them to click off. 🛑 Google and social platforms basically prioritize content...

There’s something about running this business that has taught me more about life in one container than any of the other containers I operate on a day-to-day basis, and I thought I would share those mindset shifts or refrains with you. 💓 Mainly because I now see and...

The gold is in the follow-ups! 💛 Meaning many business deals are left on the table just because the provider or the vendor didn’t follow up with the prospect. 😔 Many times that happens because of self-sabotage. 👈 The vendor or provider thinks that the person isn’t...

Happy New Year! 🎉 With the New Year still fresh, I thought I would send you a simple reminder as we embark on a new year. 👈 🌟 No one prepared you for what you’re gonna go through. 🌟 There was no way you could have been prepared. 🌟 And you still handled it with grace,...

Hey, this just came across my email, and I thought it would be helpful. 🫶 It’s predicted that the podcast industry is going to be at 424 million listeners worldwide by the end of 2022. 🤯 When it comes to marketing and sales, getting yourself out there, getting your...

“People don’t buy goods and services. They buy relations, stories, and magic.” 🪄 Now, that’s not a quote from me; that’s a quote from Seth Godin, one of my favorite business and marketing authors. 👈 But this is just that friendly reminder for when you are writing copy...

Part 1 Over the next week, I am going to focus on a series of posts on networking from home. 🏠 This is so embarrassing, but I don’t think I’m alone. 🙈 I’m pretty introverted and I’m pretty shy, and for a long time, I was encouraged by others to go to trade shows for...

This is part two of how to keep clients happy for the long term. 🔥 Make sure you educate your client on what you’re doing for them. 👈 Many clients are in a different industry than you are, so they don’t know what all the back-end details and the nuances are going to...