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“I’ll take less.” That was my closing statement in one of my first business negotiations.

And, the worst part was that it was true.

If you’re failing to negotiate for yourself [and win] it’s costing you more than you might know.

Positioning yourself as the authority in a negotiation can seem difficult in a lot of ways, I struggled with this early in my career.

A crucial step to gaining authority is to be able to show value in what you do.

It’s pretty easy once you know how.

When I say that I led a team that generated $8M in leads last year for our clients, that grabs attention.

It shows value. It’s setting the stage for what I can do for you.

People who show their value gain more from negotiations, period. They generate more revenue.

People who fail to show their value in a negotiation lose more deals. They give those deals to a competitor to close. It’s that simple.

If you aren’t sure what value you bring, ask yourself this question: What claim can I make [and back up] that appeals to my prospects’ deepest desires?

What’s the biggest value you bring to businesses? Drop a comment.